What Is Headquarters Alley?

If you've driven along Loop 101 in northeast Phoenix and north Scottsdale lately, you've probably noticed the cranes, new offices, and fresh signs going up. This stretch of the north valley has quietly turned into one of Arizona's top business corridors. Locals call it 'Headquarters Alley'. The name fits. Major companies have planted their flags here, and more development keeps following. Offices, hotels, retail, housing, and entertainment are all feeding off each other, creating one of the fastest-changing parts of Greater Phoenix.

Quick Points

• Headquarters Alley sits near Loop 101
• Multiple big companies building HQs here
• The AZ Cardinals are building new HQ
• Runs from Tatum and 101 to Hayden and 101
• New housing is following job growth

New Sprouts Headquarters In Desert Ridge

Big Companies (And Teams) Call This Place Home

Headquarters Alley runs through the Desert Ridge area of north Phoenix near Loop 101 and Tatum Boulevard then east to Hayden. In fact, you could even say that it extends further east to Hayden where Axon's new headquarters will be built. Over the past decade, it has become one of Arizona's premier corporate hubs. Companies like Discount Tire, Republic Services, and Sprouts Farmers Market all have headquarters operations in the corridor. Their campuses have turned this once-empty stretch of desert into a major employment center. As the perfect bonus, the NFL's Arizona Cardinals are building their new headquarters and training facilities here.

• Axon is building their new HQ in Headquarters Alleu
• Discount Tire operates in Headquarters Alley
• Republic Services calls it home
• Sprouts Farmers Market is headquartered here
• The Arizona Cardinals are building their new HQ here

The clustering effect matters. When one large employer moves in, others often follow. That's exactly what has happened in this corner of "The Valley."

Discount Tires HQ In North Scottsdale

The Cardinals Are Betting On HQ Alley

The Arizona Cardinals see something special here, too. The team is developing a new headquarters and training facility on a 217-acre property near the business corridor. The project carries a price tag of roughly $200 million. While the team will use only a portion of the site, the remaining acreage is being marketed for additional corporate development.

• New headquarters under construction
• Site spans 217 acres
• More land remains available
• Future office projects could follow

The Cardinals' investment adds another major piece to the area's growth story. It also signals confidence that north Phoenix will keep attracting employers.

Future AZ Cardinals Headquarters In North Phoenix

Offices Aren't The Only Thing Rising

One reason Headquarters Alley works so well is everything surrounding it. Employees can grab lunch at Desert Ridge Marketplace, spend an evening at High Street, or stay at one of the area's hotels without getting in the car for a long drive. The district has become one of the more pedestrian friendly parts of north Phoenix.

• Desert Ridge Marketplace keeps expanding
• High Street adds dining and offices
• Hotels continue opening nearby
• Retail sits close to workplaces

This mix has helped create a live-work environment that many newer business districts spend years trying to build.

Future AXON Headquarters In North Scottsdale

A City Within A City Keeps Taking Shape

The areas around Headquarters Alley now feel like their own downtowns tucked into north Phoenix. CityNorth has become the center of that transformation with luxury apartments, offices, hotels, restaurants, and retail packed into a high-density setting near Loop 101. Just across the street, Desert Ridge Marketplace keeps expanding as one of the region's shopping and entertainment hubs. High Street adds another layer with restaurants, apartments, and office space that sit within minutes of the area's corporate campuses.

Hospitality is growing, too. The JW Marriott Phoenix Desert Ridge Resort & Spa remains one of Arizona's major resort destinations, and a new dual-branded hotel is now rising inside CityNorth. The eight-story project will bring an AC Hotel by Marriott and an Element by Westin to the area, adding 240 rooms and more meeting space for business travelers visiting Headquarters Alley.

• CityNorth keeps adding density
• Luxury apartments surround the corridor
• AC Hotel and Element are under construction
• New hotel opens in early 2027
• Desert Ridge Marketplace keeps expanding
• High Street continues to grow

Everything feeds off everything else here. Employees can work in Headquarters Alley, walk to dinner at High Street, stay at a resort or new hotel, and live nearby in one of CityNorth's apartment communities. That's a big reason this part of north Phoenix feels less like a suburban office park and more like a true city within a city.

AC Hotel & Element Hotels In Desert Ridge

Luxury Homes & Condos Are Following The Growth

The office boom around Headquarters Alley is also fueling a wave of new housing projects. From Desert Ridge to Scottsdale Road and Hayden Road, developers are building luxury condos and townhomes close to shopping, dining, and employment centers. The result is a corridor that keeps becoming denser and more urban.

• Tellaro will add 234 homes near the JW Marriott
• One Scottsdale keeps growing at Scottsdale Road and Loop 101
• Optima McDowell Mountain is rising nearby
• Cavasson master plan continues expanding at Hayden Road
• Axon plans hundreds of residences

Near the JW Marriott Desert Ridge Resort & Spa, K. Hovnanian's Tellaro community is planned on 53 acres just north of Loop 101. A few miles east at Scottsdale Road and Loop 101, DMB's One Scottsdale master plan continues to take shape with the Portico and Atavia luxury condo communities, while another 350 condos are planned on the south side of the freeway. Nearby, Optima McDowell Mountain is bringing another large luxury residential community to north Scottsdale, and the next phase of Aria Townhomes farther north on Scottsdale Road will add about 100 more residences. Two miles south of the 101 and Scottsdale Road will be The Parque, a one billion mixed-use high density project.

The growth story also stretches to Hayden Road. Just north of Loop 101 sits Cavasson, a large mixed-use master plan that continues to add offices, apartments, hotels, and new housing. Inside the development, Toll Brothers plans to build Toll at Cavasson, a community featuring 130 townhomes. Just north of Cavasson, Legacy North Townhomes and Apartments are also under construction, adding even more housing to the area. And just south of Loop 101 and Hayden, Axon's planned $1 billion-plus headquarters campus will eventually include a hotel, 600 condos, and another 600 apartments.

New Replublic Services Headquarters In Desert Ridge

Why This Corridor Still Has Room To Run

Many business districts peak and stop changing. Headquarters Alley still feels like it's in the middle of its story. There is land left to develop. Major employers continue investing here. New housing keeps arriving, and the surrounding retail scene grows with it. The result is a business corridor that has become one of the defining economic engines in north Phoenix.

For a stretch of desert that once sat largely empty, that's a remarkable transformation. And judging by the cranes along and near the Scottsdale Road & Loop 101 Corridor? The next chapter is already being built.