Belgravia Group Closes On Land

We here at Williams Luxury Homes love keeping the readers of LUXE BLOG up to date on the Scottsdale Road & Loop 101 Corridor. Today, we have big news to share. Belgravia Group has purchased 4.57 acres for $13.2 million, setting the stage for Atavia, an 88-unit luxury condominium project. With demand already surging, this new addition to Scottsdale’s high-end living scene is set to turn heads.

A Prime Spot In Scottsdale’s Luxury Corridor

North Scottsdale is evolving fast, and Atavia is taking center stage in the area’s newest luxury hub. The land sits at Loop 101 & Scottsdale Road, right in the heart of DMB’s One Scottsdale master plan.

• 4.57-acre site acquired for $13.2 million
• 88 high-end condo units priced from the mid-$800,000s to $1.8 million
• 66% of phase one units already reserved
• Located next to Portico, Belgravia’s first Scottsdale project, which sold out in 2024

The appeal? Upscale amenities, striking architecture, and a prime location in one of Scottsdale’s most desirable corridors.

Also Read: Serene’s Luxury Model Homes Are Now Open In North Scottsdale

Design & Features That Set Atavia Apart

Designed by KTGY, an award-winning international architecture firm, Atavia is packed with features that blend single-family home luxury with the ease of condo living.

• Frank Lloyd Wright-inspired clubhouse
• Resort-style pool & spa
• State-of-the-art fitness center & private yoga studio
• Golf simulator for avid players
• Lush landscaped courtyards
• Private elevators & rooftop decks up to 520 square feet
• High-end finishes like 10-foot ceilings, Italian cabinetry, and Sub-Zero/Wolf appliances

It’s a fresh take on condominium living, offering both privacy and convenience in a sleek, modern package.Set featured image

Also Read: Why Scottsdale Is The Top City For Jobs In New 2025 Rankings

One Scottsdale’s Bigger Picture

Atavia is part of something much larger. DMB’s One Scottsdale master plan is a 120-acre mixed-use development bringing a blend of residential, retail, and office space.

• 2,000 residential units planned
• 2.86 million square feet of retail & office space
• 400 hotel rooms for visitors & residents

Belgravia Group has already seen success here. Portico, its first $100 million condo project in the area, sold out quickly. With Atavia’s first phase already over half reserved, the momentum is clear.

Sales Momentum & Market Impact

Phoenix-based Cambridge Properties is spearheading sales, and demand has been strong from the start.

• Belgravia’s attention to detail & high-end amenities driving sales
• Luxury buyers seeking prime Scottsdale locations flocking to the project
• Atavia reinforcing Scottsdale’s reputation as a high-end real estate hotspot

We are actively helping clients learn about and purchase units in the Scottsdale Road & Loop 101 Corridor, including at Portico, Atavia, and Optima McDowell Mountain. If you're interested in luxury condo living in this thriving area, we would love to guide you through the process.