Lakefront At Scottsdale

Scottsdale’s old Forever Corporate Plaza is heading for a sharp reset, and this one changes the feel of the whole McCormick Lake edge. Diversified Partners is taking the longtime office property at 7501 E. McCormick Parkway and turning it into Lakefront at Scottsdale, a mixed-use waterfront project built around dining, lifestyle retail, offices, and nightlife. You can already see why this matters. McCormick Ranch has had the rooftops, the golf, the lakes, and the money for years, yet true upscale waterfront restaurant space has stayed thin. That gap is exactly what this redevelopment aims to hit.

Quick Points

• New name is Lakefront at Scottsdale
• Four waterfront restaurants are planned
• Groundbreaking targets June 2026
• Diversified moves its HQ here
• McCormick Lake becomes the focal point

The Dining Push Comes First

What jumps out first is the restaurant plan. Four waterfront dining spaces are planned right on the lake, with footprints ranging from roughly 5,400 to 10,400 square feet. Three of them add large patios, sized around 3,000 to 4,000 square feet, which should put the water front and center for guests. That outdoor edge matters here. Scottsdale has plenty of polished dining nodes, but true lakefront seating in this corridor has stayed rare, especially at the high end. Diversified’s leasing strategy points straight at upscale operators, and even possible international names, which tells you they’re chasing destination traffic, not just neighborhood dinners.

• Four restaurant pads
• Patios face the water
• International tenants possible
• Nightlife focus
• Patio-heavy layouts

If it lands the right operators, this stretch could shift into one of the stronger evening draws in “The Valley,” especially with nearby resorts and golf traffic already built in. The lake finally becomes the attraction instead of the backdrop.

Also Read: Fully Updated Townhome In Prime McCormick Ranch Location

Retail, Wellness, & Office Fill In The Edge

The eastern lakefront edge will carry the retail pulse, and the merchandising plan reads like a lifestyle strip aimed at the McCormick Ranch customer. Think jewelry, a high-end salon, med spa uses, wellness studios, yoga, pilates, and boutique retail suites from 1,200 to 5,500 square feet. It’s a clean fit for the surrounding luxury residential base, and it keeps the shoreline active through the day, not only at dinner hours.

Office space remains a major part of the plan, too. Existing tenants are expected to stay, which keeps continuity in the existing 100,000-square-foot building while phases roll out. Suites will range from 940 to 14,000 square feet, giving the project room for firms that want smaller footholds or full-floor style layouts. Diversified Partners also plans to move its Scottsdale headquarters into the site, doubling its current footprint in the process.

• Wellness uses line the east side
• Office tenants remain
• Suites start under 1,000 square feet
• HQ relocation is planned

That mix matters because it keeps foot traffic moving all day. Morning wellness users, office workers at lunch, then restaurant crowds at night. It’s a pedestrian friendly rhythm that should keep the shoreline active.

The Site’s Long Forever Story Still Stays

One of the more interesting twists here is that Forever Living Products is selling the property after nearly 30 years, yet it still plans to keep its headquarters in the building. So while ownership changes in Q2 2026, the longtime corporate identity won’t disappear from the site. In fact, the valet drive will carry the branded name Forever Lane, a nod to that legacy.

Construction is planned in multiple phases, with groundbreaking targeted for June 2026. A separate bank teller building near the site also gets folded into the redevelopment scope, widening the project’s frontage and giving the lake edge more room to grow over time. One Diversified brokerage team reportedly spent four years working the transaction, which gives you a sense of how long this site has been lining up for change.

• Sale closes Q2 2026
• June 2026 groundbreaking
• Multi-phase rollout
• Bank building joins project
• Forever Lane branding stays

That continuity helps the redevelopment feel less like a teardown and more like a gradual reset. The bones stay useful. The shoreline gets the bigger story.

The Corridor Around It Keeps Heating Up

This move doesn’t happen in isolation. The same corridor already has another lakefront dining project taking shape nearby, where the former Chart House site is being rebuilt by Prime Steak Concepts into a 12,000 to 14,000 square foot steakhouse with a June 2027 target. Put that next to Lakefront at Scottsdale, and you can see a real dining district forming around this part of McCormick Ranch.

The location already checks the boxes you want for a hospitality-heavy district. Loop 101 sits nearby. Talking Stick Resort is close. Golf courses, trails, parks, and the lake network already feed traffic into the area. For years, the neighborhood had the demographics but lacked enough upscale waterfront options. This project finally starts to close that gap.

• Chart House site also rebuilding
• Steakhouse opens in 2027
• Loop 101 nearby
• Talking Stick traffic helps

For you, the takeaway is simple. This stretch of Scottsdale’s lake corridor is moving from office frontage into a true waterfront dining zone, and that could ripple across how this part of Scottsdale spends its evenings.