Glendale Approves VAI Resort Development

In a major milestone for the Greater Phoenix area, Glendale’s City Council has officially greenlit the massive $1 billion VAI Resort project. This nearly 70-acre development promises to be a transformative addition to the region, featuring world-class entertainment, dining, and hospitality amenities. Here's what you need to know about the details of what’s to come with this ambitious venture.

New Zoning Approvals Propel VAI Resort Forward

The Glendale City Council’s Nov. 26 decision unanimously approved rezoning 66 acres of the development site, transitioning it to a new planned area development that supports the resort’s expansive vision. This replaces the previously approved Centerpoint PAD from 2020.

• Updated General Plan: 10 acres now designated for commercial uses.
• Zoning Supports Expansion: Enables construction of key amenities like hotels, entertainment venues, and dining spaces.
• Major Attractions: Includes the Mattel Adventure Park and a $50 million amphitheater.

With these approvals, construction is full steam ahead, targeting a late 2025 opening.

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A Packed Entertainment Lineup

VAI Resort is set to host a staggering array of entertainment options, establishing itself as a premier destination in Arizona.

• Amphitheater: $50 million venue with 11,000+ capacity for concerts and events.
• Broadway-Style Theater: 2,000-seat venue totaling 180,000 square feet.
• Convention Center: Added for business and event hosting.
• Over 100 Annual Events: Scheduled through partnerships with Live Nation and C3 Presents.
• Mattel Adventure Park: Attractions include the Barbie Beach House and Hot Wheels coasters.

Whether you're seeking thrilling rides or live performances, VAI Resort aims to cater to every taste.

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City Partnership & Incentives

Glendale is supporting the project through significant financial and logistical contributions, ensuring long-term value for both the city and the developers.

• Fee Waivers: $6 million in construction-related fees waived.
• Community Access: The theater and convention center available for city use 10 days annually.
• Removed Tax Incentives: Two previously approved tax leases valued at $28.7 million were eliminated.

These updates demonstrate Glendale’s strategic investment in fostering economic growth while balancing community interests.

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From Vision To Reality

Initially launched as the Crystal Lagoons Island Resort in 2021, VAI Resort has undergone a dramatic transformation under new ownership.

• New Ownership: Fisher Sand & Gravel Co. took control, expanding the project scope.
• Economic Impact: Estimated to generate $107 million in tax revenue over 25 years.
• José Andrés Group Partnership: Launching the resort’s first licensed restaurant.

With major names like José Andrés and Mattel on board, this resort is poised to become a cornerstone of Arizona tourism.

What’s Next?

As construction progresses, all eyes are on VAI Resort’s phased rollout, starting with the Mattel Adventure Park in 2025. Glendale’s commitment to this project solidifies its position as a growing hub for entertainment and business in the Greater Phoenix region.

Stay tuned—the countdown to 2025 is officially underway!

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