Cracker Jax Is Gone And The Parque Steps Closer

Here on WilliamsLuxuryHomes.com, we’re all about keeping you in the loop. On LUXE BLOG, we love to share fresh updates across Scottsdale, Paradise Valley, and the Greater Phoenix area. Today, mid-August 2025, we’re bringing you breaking news straight from Scottsdale. The former Cracker Jax site? Leveled. And that matters. Because it signals something big. The Parque is inching closer to becoming a reality.

Quick Points

We don’t waste time. Here’s what you need to know right now:

• Photos taken mid-August 2025

• Cracker Jax officially demolished

• FalconEye Ventures driving the development

• We drive past this site often, this is new

• Momentum is finally showing

Every time dirt moves on Scottsdale Road, the stakes rise. The demolition isn’t just cleanup. It’s proof this billion-dollar project is alive and moving forward.

The First Phase Is No Small Thing

Let’s talk what’s next. The first phase of The Parque is ambitious in its own right. It’s not a placeholder. It’s a launchpad for one of the largest developments in North Scottsdale history.

• Four freestanding restaurant buildings

• 70-unit condo building above retail space

• 89-unit mixed-use apartment building with shops on the ground floor

• About 40,000 square feet of restaurant space

• A landscaped 1.7-acre central park at its heart

This opening move sets the tone. It means dining, housing, and green space all arrive together. The scale hints at what’s coming, while the mix makes the project immediately usable.

What The Parque Will Be

The Parque is planned as a $1 billion, 30-acre mixed-use community on the former Cracker Jax site. Approved by the Scottsdale City Council, it’s being developed by FalconEye Ventures, owned by George Kurtz, CEO of CrowdStrike.

Here’s the bigger vision:

• 1,182 residential units

• Around 311 condominiums spread across separate buildings

• 140-room five-star hotel

• A branded 119-foot condo tower

• 253,000 square feet of commercial and tech-driven space

• A central two-acre green park

• A water-recharge system designed to recycle 4.9M gallons annually

• Over 1,000 trees planted both on and off-site

• Bicycle stations for added eco-friendly movement

Think tech, retail, food, condos, and green design rolled into one centerpiece project. It’s meant to be a new lifestyle hub in North Scottsdale.

FalconEye’s Bold Bet On Scottsdale

FalconEye Ventures is stacking plays. Beyond The Parque, they’ve scooped up The Promenade shopping center just north and, more recently, Scottsdale Quarter right down the street.

Add them together and you see the blueprint. Own the corridor. Control the energy. Keep funneling resources into North Scottsdale’s high-growth stretch.

The Parque sits in the middle of it all. The crown piece surrounded by multimillion-dollar moves.

What We Do & Don’t Do

Here’s something important. Williams Luxury Homes is not the sales team for The Parque. Nobody is yet. No official sales team exists, and no condos are on the market.

But here’s what we do. We represent discerning buyers in the Greater Phoenix luxury market. We’re your advocate, your negotiator, and your insider voice. Developers have their goals. We make sure yours come first.

That’s why we bring you this information on LUXE BLOG. To keep you ahead. To give you clarity. To help you move smart when opportunities arrive.

Wrapping Up

So here it is. Cracker Jax is gone. The site is flat. The Parque is next. We’ll likely see it wrapped soon, with fencing and signage signaling what’s ahead. Official groundbreaking? That’s still the question. But the demolition alone is a clear sign momentum has arrived.

Stick with us on LUXE BLOG. We’ll keep driving by, snapping photos, and reporting back. Because big things are happening on Scottsdale Road. And The Valley is watching.