Big News For The Parque
Welcome back to WilliamsLuxuryHomes.com. Today on our blog, we’re diving into fresh updates on one of Scottsdale’s most anticipated mixed-use projects, And that is The Parque. After months of silence, the buzz is back. As of March 2025, the developer has officially submitted new plans to the City of Scottsdale. This marks the first big news since November 2024. Even better? Updated renderings just dropped. Let’s go over what’s coming to this ambitious $1 billion redevelopment of the former CrackerJax site.
Major Highlights & Project Details Unveiled
Finally, some movement. After sitting quiet since last fall, The Parque has charged back into the spotlight. And there’s plenty to unpack.
Plans filed March 10 reveal a massive first phase designed to kick off this 30-acre mixed-use community at 16001 N. Scottsdale Road. What once was an amusement park will soon rise as a blend of dining, living, shopping, and open green space.
- 4 freestanding restaurant buildings
- 70-unit condo building over retail/restaurant space
- 89-unit mixed-use apartment building with ground-floor commercial
- 1.7-acre landscaped central park
- About 40,000 sq. ft. of restaurant space
- Development surrounded by a 5-star hotel, condos, and tech space
For now, the city’s Development Review Board hasn’t set the hearing date, but the next board meeting is March 20. All eyes will be watching.
Expect the full buildout to exceed 2 million sq. ft. It’s big. Real big. And this phase is just the start.
Also Read: Scottsdale Approves Mixed-Use Project ‘The Parque’ In 5-2 Vote
Future Phases Promise Even More Luxury & Scale
While the first phase focuses on eateries, housing, and the park, the full scope of The Parque is a bold vision for North Scottsdale.
Plans on the table include:
- 897 total apartments
- 98 workforce housing units
- 115 standard condominiums
- 126 branded condos connected to the luxury hotel
- A 223-room five-star hotel
- 150,000 sq. ft. office space
This isn’t just another development. It’s a serious play to attract tech, upscale retailers, and luxury buyers from well beyond Arizona.
Once fully approved, this mix of residential, commercial, and green space will reshape the area, making it a new pedestrian-friendly destination.
Billionaire Backing & Massive Real Estate Moves
George Kurtz, CEO of cybersecurity giant CrowdStrike, owns the project. He scooped up the 28-acre CrackerJax land back in 2022 for $55.5 million.
But that wasn’t his only Scottsdale play.
Kurtz’s entity also snagged the Promenade Shopping Center across the street for a jaw-dropping $180 million. With two major properties in hand, it’s clear the vision is long-term, bold, and well-funded.
Behind the architecture? Texas-based Nelsen Partners, known for their high-profile projects.
Sustainability & Amenities Shaping The Future
This isn’t just about buildings. The Parque plans weave in green space and eco-friendly features designed for longevity and lifestyle.
- Two-acre central park
- Advanced stormwater system recharging 4.9 million gallons annually
- 1,036 new trees planted across the site and nearby
- Four bicycle stations for easy, eco-friendly commuting
- Tech incubator spaces baked into the commercial zones
Scottsdale’s development scene is changing, and projects like this lead the charge.
Also Read: All Kinds Of Detailed Information About The Parque Development
What’s Next? March 20th Is A Big Day
Mark your calendar. The next possible step happens March 20th, when the Development Review Board could discuss this monster project. Approval would greenlight the start of construction, turning renderings into reality.
With plans filed and excitement building, this $1 billion project is charging ahead. The mix of residential, hotel, and tech space promises to anchor The Parque as a new centerpiece in Scottsdale’s luxury scene.
Join Our Private VIP Interest List For The Parque
At Williams Luxury Homes, we know Scottsdale like the back of our hand. We help clients secure luxury condos the right way at projects just like The Parque.
If you’re interested in learning more about this development or want to get on our VIP interest list, fill out the below form or visit our main page for The Parque in Scottsdale. As a private boutique brokerage, we represent buyers in Scottsdale’s top luxury projects. And we’re ready to help you navigate this ever-growing market.
Let’s talk when you’re ready.