Let’s Talk About Selling

Hey everyone, Williams Luxury Homes here. Spring’s knocking, and many folks are asking us about timing. You want the best price, right? Timing can genuinely affect your bottom line, but it’s not the only factor.

Timing Is Everything (But Not Always)

Usually, homebuyers get busy right before Memorial Day. Summer vacations and school enrollments push buyers into action. Nationally, sellers who listed in late May saw a premium. But selling real estate in Arizona? Our ideal time is different. Late November works best here. Weird, right?

• San Jose: Late March
• Orlando: Early May
• Austin & San Diego: Late March
• Greater Phoenix: Late November

Every market’s unique. We know Greater Phoenix intimately. Our boutique Scottsdale real estate firm Williams Luxury Homes specializes in Scottsdale, Paradise Valley, and beyond. If you’re in the area, trust us to pinpoint your perfect moment.

Mortgage Rates Change The Game

Rates lately? Unpredictable. When rates dip, hesitant buyers flood back in. Prices spike. It happened last June, despite traditional trends.

• Rates surged above 5% early 2022.
• Highest premiums nationally? March 2022.
• Buyers cautious in early 2023 returned in June, pushing prices upward.

Watching rates carefully means you can catch unexpected surges in buyer demand. Flexibility matters just as much as timing.

Beyond Timing – How We Boost Your Sale Price

Timing’s good, but strategy? Even better. At WLH, we’ve got powerful ways to maximize your sale price, whenever you list.

• Immediate MLS Listing: Your home hits thousands of eyes immediately. That’s exposure.
• Highlight High-Value Features:
  • Outdoor TVs can add around $10K.
  • Got a pizza oven, bluestone patio, or outdoor shower? Call it out.
  • Pedestrian-friendly neighborhoods attract buyers; mention yours.
• Digital Magic: WLH Studios, our in-housing marketing department ensures your listing has standout digital appeal, adding significant value.

Here’s another thing we see often, backyard luxuries sell. Pizza ovens, chic patios, or unique landscaping? Buyers notice.

Pools, Patios, & The Truth About Phoenix Amenities

Here in Greater Phoenix, people love backyard luxury. But let’s be real:

• Pools matter. Just know that they’re everywhere here, so uniqueness helps.
• Outdoor living features (like custom patios) boost value significantly.
• However… Too much complexity (think overly personalized landscapes) can deter buyers.
• Interestingly, a pizza oven or outdoor TV can be an instant selling point.
• And cold plunges are in. But you knew that.

Digital Presence Matters – A Lot

Williams Luxury Homes has a dedicated WLH Studios department. We’re serious about digital marketing. Professional photography, video tours, and top-notch staging dramatically boost your home’s appeal. And we’re picky about how we present your property, every detail matters.

• High-quality visuals = higher offers
• Homes marketed digitally fetch thousands more

Introducing WLH AI – A First In Real Estate

WLH is setting trends. As the first real estate brokerage to launch an in-house artificial intelligence division, WLH AI, we’re redefining real estate. Led by Chief AI Officer Aaron Auxier, our AI division helps us analyze trends, enhance our client experience, and anticipate market shifts.

• AI helps us quickly identify what buyers truly value.
• Cutting-edge analytics ensure your listing targets the right audience.
• We’re innovating beyond traditional methods to protect your investment.

We believe AI complements our human expertise, empowering us to deliver exceptional results.

Forget Perfect Timing – Be Strategic

Sometimes, life’s schedule doesn’t line up perfectly with market timing. We get that. But here’s the thing: even without the perfect calendar date, we know exactly how to market your home effectively. Strategic presentation, smart highlighting of amenities, and expert market knowledge bring great results.

Our experienced firm Williams Luxury Homes combines proven strategies with a personal touch. We’re digital-savvy, yet always human. Ultimately, listing strategically matters more than timing alone. We’re here to guide you through it, step by step.