Can AI Close The Deal?

Something new just landed in Florida. A company called Homa wants to replace buyer agents with artificial intelligence. No pressure. No commissions. Just you and the bots.

Sounds futuristic. But is it the future?

In The Valley and beyond, AI is reshaping every corner of real estate. Still, our Arizona real estate agents at Williams Luxury Homes are leaning in differently. With AI fueling our insights, not replacing our people, we’re blending tech with experience in a way that’s already delivering results for our clients.

DIY Agents Or Digital Disruption?

The pitch behind Homa is simple: homebuyers get automated tools, smart offer suggestions, and access to scheduling, all without an agent. No sales pitch. No commission checks. Just data and decisions.

• AI suggests “smart” offer prices
• Comparative market analysis built in
• Schedule showings without an agent
• Step-by-step digital closing guidance
• Zero representation, zero commission

It’s tech-forward. It’s bold. And it’s banking on a post-settlement world where buyers question what agents are worth.

But here’s the rub, real estate isn’t about filling out forms. It’s about outcomes.

The WLH Way: AI-Powered, Human-Led

At Williams Luxury Homes, we’ve been ahead of the curve for years. Our in-house AI division, WLH AI, was born in 2023, long before the latest surge of proptech buzz.

• We analyze market shifts using custom AI tools
• Our AI assists with community-level pricing strategies
• SEO + AI helps our listings dominate search rankings
• AI-generated media boosts lead quality
• Aaron Auxier named CAIO in 2025, an industry first

But we don’t leave clients to figure it all out solo. Our agents, real people, build real trust. We’re in the trenches with our buyers and sellers.

Buyers Aren’t Just Data Points

Homa’s model assumes buyers want less interaction. But most don’t want to go it alone when millions are on the line.

We’ve helped execs, developers, and global investors navigate tough negotiations. You can’t replace gut instinct with code. You can’t automate nuance.

• Strategy calls
• Custom contract language
• Complex timing & tax planning
• Emotionally charged decisions

Those aren’t handled by a dashboard. They’re handled by seasoned pros.

AI Boom Is Building Our Backyard

In Greater Phoenix, the AI surge isn’t theory. It’s reality. The explosion of infrastructure around TSMC’s $163 billion investment, the wave of development in North Phoenix and Peoria, the rise of compact, tech-friendly neighborhoods—this is ground zero for the future.

And WLH is right in the mix.

• Clients buying near Sky Harbor data hubs
• Investors targeting AGI-adjacent corridors
• Engineers & founders relocating to The Valley
• AI-led marketing selling properties faster than ever

We’re not just watching the AI wave. We’re riding it. With our own data lab. Our own AI marketing studio. Our own boots on the ground.

Where This Is Going

AI will change how homes are bought and sold. There’s no question. But there’s a difference between helpful automation and handing over the keys.

Homa’s tools? Interesting. For certain self-sufficient buyers? Maybe useful.

But the full picture of real estate? It’s still deeply human.

At WLH, we believe the future is part digital, a whole bunch human. That’s why we built the first CAIO-led brokerage. That’s why we’re doubling down on smart tech and smart people.

Want to know where the Arizona real esttae market is headed next? Let’s talk.