WestWorld’s Massive Impact
Scottsdale’s WestWorld is no ordinary event venue. As a sprawling 384-acre facility hosting everything from equestrian competitions to car auctions, it has become a magnet for tourism and a powerhouse for economic growth. A recent economic impact study by Arizona State University’s Seidman Research Institute highlights just how pivotal WestWorld has become for the city of Scottsdale and Arizona’s economy.
The Numbers Speak: A $163.6 Million Impact
WestWorld’s influence extends far beyond its gates, with its operations and events in 2023-2024 creating a massive ripple effect in the local economy. The study’s findings are eye-opening:
- $163.6 million added to Arizona’s GDP
- $85.6 million in labor income generated
- 1,813 jobs supported across the state
- $4.8 million in local tax revenues collected
These figures stem from a robust calendar of 22 ticketed events, including marquee gatherings like Barrett-Jackson Collector Car Auction, Scottsdale Arabian Horse Show, and Bike Week.
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What Drives The Economic Gains?
At the heart of WestWorld’s economic success lies its ability to attract high-spending visitors. By focusing on non-local participants and visitors, the venue brings fresh dollars into Scottsdale. Highlights from the study include:
- Event-specific spending by organizers and visitors fuels direct growth.
- Indirect effects ripple through supply chains, benefiting local vendors.
- Induced effects arise as employees spend earnings within the community.
WestWorld has more going for it than big-ticket events. Its nearly year-round activity (365 days of events last year) creates a constant influx of economic activity.
Major Events, Major Payoff
The report evaluated spending patterns from nine key events between October 2023 and June 2024, using data from over 2,800 surveys. These findings were scaled to encompass all major ticketed events hosted annually at WestWorld:
- Signature Events: Barrett-Jackson, Arabian Horse Show, and Sun Circuit Horse Show dominate attendance.
- Diverse Offerings: Events span equestrian competitions, automotive showcases, and lifestyle expos.
- Broader Impact: Beyond Scottsdale, WestWorld benefits businesses across Maricopa County.
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Beyond The Numbers: What Makes WestWorld Special?
WestWorld’s appeal lies in its versatility and scale:
- Massive Indoor & Outdoor Space: Over 300,000 square feet of indoor exhibition space.
- Equestrian Amenities: 11 arenas, making it a premier destination for horse shows.
- Award-Winning Facility: Named “2020 Facility of the Year” by the League of Agricultural and Equine Centers.
The Future Of Tourism In Scottsdale
City leaders, like Scottsdale’s Tourism and Events Director Rachel Smetana, see even greater potential for WestWorld. Strategic investments and an expanded event lineup could propel the venue, and Scottsdale itself, into the upper echelon of U.S. tourism destinations.
With its proven ability to draw visitors, create jobs, and generate tax revenue, WestWorld is cementing its status as a cornerstone of Scottsdale’s economic and cultural identity. As the city continues to harness its potential, the venue’s impact is set to grow even further.
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