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Auction Method Marketing

The Introduction to Auction Method Marketing

Why Auction?

Real Estate auctions provide an effective, aggressive, and innovative exit strategy in today’s volatile market. Unlike a traditional sale, wherein the buyer controls much of the process, the auction process places control squarely in the hands of the seller. Only with auction can a seller quickly convert real estate to liquid assets while still commanding fair market value. Competitive bidding allows both buyers and sellers to realize and agree upon the property’s true value. With no upward limit, the sale may well exceed the price brought by a traditional sale; yet the buyer has the peace of mind of knowing he purchased for only one bid higher than the next bidder was willing to pay. The flexibility of auction allows the seller to control the timing with which the property sells and closes. With no contingency period for inspections, appraisals, or financing, the seller no longer will have to wait for weeks with their fingers crossed to find out whether the sale is going to close.

Buyers come to auction prepared, committed, and qualified to buy.Auction creates a sense of urgency among buyers that compels them to make timely decisions. The atmosphere of competition among buyers produces a fervor and sense of excitement that is simply not present in a traditional sale. The “stated end date” format of a real estate auction ensures that buyers realize, once the hammer falls, they will no longer have the opportunity to purchase the property. Auction is quickly becoming today’s method of choice for selling real property of all types. When you are ready to explore the possibility of auction, the experienced team of Williams Luxury Homes Group are the obvious choice to help you achieve your goals and objectives!

Exclusive Luxury Auctions Create Demand & Demand Drives Value!


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